Case Study ยท Tech Startup

DevOps Infrastructure Build for a
Series A SaaS Startup

How GBWise designed and deployed a production-grade DevOps pipeline and cloud infrastructure for a 25-person SaaS company โ€” cutting deployment time from 4 hours to 8 minutes.
Industry
Tech / SaaS
Organisation size
20โ€“30 staff
Geography
UK & US
Engagement type
DevOps infrastructure build + cloud migration
Timeline
8 weeks
97%
Deployment time reduction
8min
Deploy time (was 4hrs)
35%
Cloud cost reduction
99.95%
Uptime since launch
๐Ÿ”’Client details anonymised at their request. Industry, size, geography and outcomes are accurate. Available to qualified prospects under NDA.

Manual deployments, no CI/CD, and a cloud bill that was out of control

A Series A SaaS startup with a growing engineering team was operating without a formal DevOps function. Deployments were manual, taking 3โ€“4 hours per release and requiring a senior engineer to be available. Infrastructure was provisioned manually in the cloud with no IaC, no environment parity, and a monthly cloud bill that had tripled in six months with no explanation. The CTO needed to fix the foundation before the team scaled further.

  • Manual deployments taking 3โ€“4 hours, requiring senior engineer involvement every time
  • No staging environment โ€” features tested directly in production before release
  • Cloud infrastructure provisioned manually with no Terraform or IaC โ€” no reproducibility
  • Cloud costs had grown 3ร— in 6 months; no tagging, no cost allocation, no visibility
  • No container orchestration โ€” Docker containers run manually on single VMs with no restart policy

Infrastructure as code, CI/CD pipeline, and container orchestration from the ground up

1

Infrastructure audit and cost analysis

Full audit of existing cloud resources. Identified ยฃ8,000/month in unused or oversized resources. Tagging strategy implemented for cost allocation by service and environment.

2

Terraform IaC migration

All cloud infrastructure codified in Terraform. Existing resources imported into state. Separate workspaces for dev, staging, and production environments โ€” identical infrastructure, environment-specific variables.

3

CI/CD pipeline build

GitHub Actions pipeline built for automated testing, Docker image build, push to registry, and deployment to Kubernetes. Full pipeline run takes 8 minutes. Rollback to previous image available in under 2 minutes.

4

Kubernetes cluster deployment

Managed Kubernetes cluster deployed. All workloads containerised and migrated. Horizontal pod autoscaling configured โ€” infrastructure scales with load rather than running at peak capacity 24/7.

5

Observability stack

Prometheus and Grafana deployed for metrics, Loki for log aggregation. Alerting configured for error rate, latency, and resource thresholds. On-call runbooks documented for the engineering team.

Stack

TerraformKubernetesGitHub ActionsDockerPrometheusGrafanaLokiLinux (Debian)AnsibleHetzner Cloud
"Our senior engineers were spending a day a week on deployments. GBWise built us a pipeline where deployment is a button press and takes 8 minutes. The cloud cost reduction alone paid for the engagement in the first month."
CTO, Series A SaaS Company โ€” UK & US
(Name withheld at client request)

Outcomes at 90 days post-implementation

8min
Deployment time
Down from 3โ€“4 hours. Full CI/CD pipeline including tests, build, and deploy. No senior engineer required.
35%
Cloud cost reduction
Autoscaling and resource rightsizing eliminated over-provisioning. Cost visibility restored via tagging and dashboards.
99.95%
Uptime since launch
Kubernetes HA and autoscaling absorbed a 4ร— traffic spike during a product launch with no degradation.
2min
Rollback time
Any bad deployment rolled back to previous image in under 2 minutes โ€” engineering team has used it twice successfully.

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